Ocean Freight Is Growing Faster Than Air Freight

Having withered many a storm in the past 140 years, DB Schenker has evolved the mechanism to survive difficult times. As Schenker India celebrates its 20th anniversary, it is ready to tap the the tier II and tier III cities

- Omer Ahmed

Q Global trade is dull and Indian exports have been down for the past few months. How are you adjusting your business strategy to survive these difficult times?

The slow growth in Indian exports and the overall dull global trade scenario is certainly a challenge. Over the past 140 years of global transportation and logistics expertise, we have weathered many such storms and hence developed efficient processes and infrastructure to deal with such situations. These highly proficient processes and adherence to their parameters leave little room for wastage and help us keep a tight control over operations and costs. While acquiring new customers is always a priority, retaining existing customers by providing end-to-end solutions and value-added services is crucial. We make long term associations with customers, particularly where they are looking for a solution provider and not a transporter. We are also introducing new products like DB SCHENKER skybridge services, new lanes for LCL services, and many others to spur additional growth.

Q How are the customer dynamics changing and how are you adjusting your service offerings accordingly?

The Indian logistics market is rapidly transforming into a highly competitive market with many players and sophisticated customers. Our focus on efficient processes which save both time and money and an integrated solution-led approach keep customers happy. Value-added services and supply chain integration enable to meet customers’ demand in almost every situation.

Q Among air freight and ocean freight which one has a major contribution to your bottom line? Which of these businesses is growing faster and why?