After Mumbai and Gurugram, VIVO creates a big brand presence in Delhi with expansive Metro station branding.
Leading smartphone brand VIVO is pressing ahead with extensive, long-term branding of different Metro station branding. After marking a strong presence on the Rapid Metro and Mumbai Metro networks, the brand has created an iconic presence at the Delhi Metro’s Okhla NSIC station that falls on the Magenta Line connecting South Delhi and Noida. The station media rights are vested with Hindustan Publicity and Planet Advertising.
Elaborating on the OOH strategy of the mobile handset brand, Prince Gaur, Manager Marketing -- OOH, VIVO India, says, “When it comes to OOH advertising, the idea was to venture out with an innovative and exciting campaign rather than another run-of-the mill activity. The VIVO Okhla station is a live example of the same, where we are breaking the barrier of normal vanilla campaigns. Through Metro station branding, we have been able to put our innovative approach forward and get closer to our customers.”
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