Nicholas Goh, Believes In The Deeply Personal, Human Side Of Business

Even as the world becomes increasingly transformed by digitalisation, Nicholas Goh, CEO of Verztec Consulting believes in the deeply personal, human side of business.

- Marianne Tan

Long before the pandemic shuttered borders and forced companies to take a long, hard look at its operating strategy, CEO of Verztec Consulting, Nicholas Goh, was already a big proponent of leveraging the power of technology to digitalize work processes and eliminate barriers for global companies to succeed in local markets.

The company, which was set up by Goh during the dot.com boom of the early 2000s, started out designing websites for companies that wanted to build their digital presence, but soon branched out into translation services when Goh realised that there would be a demand amongst multinational companies to localize their communications strategy as they grew their digital presence.

For this epiphany, Goh credits the company’s first big project with French engine lubricant manufacturer Motul, which hired Verztec to revamp and translate its French website into English and seven Asian languages, including Chinese, Japanese, Korean, and Malay. Motul also indicated its preference to work with just one vendor, instead of seven separate ones.

With an expanded suite of services, Verztec went on to clinch numerous high-profile gigs that sealed the company’s dominance in the global communications space over the next few years. In 2009, for example, it employed a team of 24 interpreters that worked around the clock to provide instantaneous interpretation services at the 17th Asia-Pacific Economic Cooperation Economic Leaders’ Meeting, which was attended by then-United States President Barack Obama.