Tough Love
PORTFOLIO Magazine|April 2018

There is no sweet-talking here. Life and transformation coach, Mr. Michael Serwa, is all about the tough love, no-nonsense approach when it comes to getting his high net-worth clientele back on the right track.

Anton D. Javier
Tough Love
Presidential candidates, brilliant CEOs, and NASA engineers – they’re just like us… sort of. While it might seem like they have their lives and career together — and have figured out the formula to a fulfilled, successful, and enjoyable life — that’s not always the case. But what separates these high-ranking individuals from everyone else is that they get professional help from Mr. Michael Serwa, one of the UK’s highest paid life and transformation coaches who commands a fee of up to £35,000 a year per client. With a reputation of being the Chuck Norris or “dominatrix” of coaching, you’ll know that he’s going to get the job done and get his clients back on their feet.

Before becoming a sought-after transformation coach, what were you doing and did you somehow know that you had a way with people?

Before becoming a coach, I spent a few years in fashion retail. I didn’t care about fashion or how much merchandise the stores I ran would sell. The only thing I really cared about was keeping my staff and customers happy. I did a lot of coaching with the different teams I was managing, but I just didn’t realize that what I was doing was coaching.

What was your first foray into becoming a transformation coach?

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