Best practices are a means for grocers to maintain the favor and confidence of consumers, but, at a time when shoppers are reconsidering how they’re purchasing food, and issues such the expansion of home delivery and the growth of labor costs are having an effect, any retailer carrying fresh fruits and vegetables should consider revisiting fundamental standards as they address a rapidly changing marketplace.
Basic standards that form the foundation of best practices haven’t changed, but circumstances have. Therefore, grocers need to understand what sells region by region and store by store, adjusting product flow to ensure that everything moves at a velocity that doesn’t result in fruits and vegetables past their prime remaining in displays. At the same time, the presentation should build on the inherent qualities of the products offered to catch the eye and drive purchasing beyond the shopping list. In addition, retailers need to allocate sufficient labor to maintain displays, ensure sanitation and engage with shoppers.
COVID-19 has shaken up consumer engagement with grocery, so getting the basics right is critical. Many consumers have been bringing new considerations such as wellness to bear in deciding where to shop, according to Scott Wiggans, produce director for Santa Barbara, Calif.-based Lazy Acres Market, a Good Food Holdings banner, with organic produce, for instance, becoming more popular. At the same time, grocers need to recognize that even as they seek out previously unexplored produce options, consumers still make decisions about where to shop based largely on fundamental standards such as sanitation.
“I think customers are going to be more adept than ever in searching out clean shops,” says Wiggans.
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Esta historia es de la edición May 2021 de Progressive Grocer.
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Gurgaon's First and Most Successful Independent F&G Retailer
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