Homemade and Healthier
Progressive Grocer|October 2020
GROCERY STORES CAN MAKE THE BREAKFAST OCCASION EVEN BETTER.
Diane Quagliani
Homemade and Healthier

Arguably, starting the day with a good breakfast is a smart move for adults and children alike. Eating breakfast may provide much-needed nutrients and fuel for the body and brain. And yet, an estimated one-quarter of Americans miss out on these benefits by skipping breakfast, according to government surveys.

But since the COVID-19 pandemic hit earlier this year, several eating patterns have shifted as people spend more time at home. Noteworthy for retailers is that almost nine out of 10 (88%) people are cooking more meals at home, according to a May 2020 survey conducted by social and digital consultancy Influencer Central.

With many adults and kids continuing to work and learn from home this fall, home food preparation — including breakfast — will likely remain on the front burner, giving retailers and retail dietitians opportunities to offer new and nutritious breakfast options.

Put the ‘Fast’ in Breakfast

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