The use of artificial intelligence (AI) for assortment planning may not be widespread, but its adoption is being accelerated by a pandemic that brought about rapid change in many areas of food retail.
For example, last fall Smart & Final and Bashas’ rolled out an AI analytics platform from San Jose, Calif.-based Hypersonix to support enterprise analytics and digital transformation initiatives. The Hypersonix technology is designed to remove data silos and provides a 360-degree view of customer behaviors, localized product assortments and operational processes, to enable improved data-driven decisions.
Among the promises of new AI, deployments is helping food retailers get a better handle on product assortment planning — often an area of improvisation throughout the pandemic as consumers changed shopping habits amid supply-chain challenges.
Key Takeaways
The adoption of artificial intelligence (AI) for assortment planning has been accelerated by the pandemic, which brought about rapid change in many areas of food retail.
The embrace of AI will happen in multiple steps, and the process faces some significant inertia.
Flexibility matters when it comes to choosing the right AI system to deploy.
Even after the effects of the virus fade, retailers of food and consumables will continue to grow more digital, making use of ever more granular data to better forecast consumer demand — and that means a bright future for artificial intelligence.
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