Research from Chicago-based Mars Wrigley has identified the desire to celebrate seasonal events and special moments as one of the four main reasons that consumers reach for treats and snacks.
During the winter holidays in particular, with their hectic round of parties and feasting opportunities, indulgence becomes permissible, which translates to more shoppers looking to splurge on candy and snacks.
Grocers can capitalize on this greater interest with enticing displays and strategic placement of such items.
“Eighty percent of consumers say that emotional well-being is as important as physical well-being,” notes Carly Schildhaus, public affairs manager at the Washington, D.C.-based National Confectioners Association (NCA). “Seasons and holidays tend to be sharing occasions with family and friends, which is a component of emotional well-being for many.”
Continues Schildhaus: “Seasonal items have continued to grow in importance with shoppers while providing retailers opportunities to drive incremental purchase occasions — and bring shoppers back to their aisles during off-seasonal periods.” See the sidebar on page 73 for NCA’s principles for spurring seasonal candy and snack sales.
“Consumers are looking to create experiences and fun memories with their candy purchases during the holidays,” notes Clark Taylor, SVP of sales/marketing for Louisville, Ky.-based CandyRific, which offers licensed novelty products containing candy. “One of the best ways to do this is with a fun and exciting end cap of color and variety. Customers like to shop for an experience.”
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Gurgaon's First and Most Successful Independent F&G Retailer
SINCE LAUNCHING ITS FIRST OUTLET IN THE YEAR 2000 IN DLF GURGAON AT A TIME WHEN MODERN TRADE FOOD AND GROCERY STORES WERE NOWHERE ON THE RETAIL HORIZONS OF THE MILLENNIUM CITY, NEEDS SUPERMARKET HAS GROWN TO ADD 26 LARGE, MEDIUM AND SMALL STORES TO ITS KITTY, CLOCKING AN ADMIRABLE RUN RATE ON VARIOUS PARAMETERS OF RETAILING EXCELLENCE ALONG THE WAY. PROGRESSIVE GROCER SPOKE TO NEEDS SUPERMARKET’S MD AJAY DHAR, AND CEO, ARUN KHATTAR, ABOUT HOW THE GROCERY CHAIN HAS BEEN ABLE TO HOLD ITS OWN AND CLOCK STEADY GROWTH IN A HYPER-COMPETITIVE MARKET DOTTED WITH BIG-BOX NATIONAL RETAILERS AND THE SECRET SAUCE BEHIND ITS SUCCESS RECIPE.
Paras Spices is innovating with unique products to meet new trends in the spices category
CATEGORY WATCH FOOD STAPLES
Brands and retailers collaborate to promote the growth of non-alcoholic beverages
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Just Outside the Box
THE HUMBLE PARKING LOT HAS BECOME A DIFFERENT KIND OF RETAIL DESTINATION AND HUB OF COMMERCE.
Increased Focus on Health, Wellness, and Immunity-boosting Products
SALES OF PACKAGED FOODS HAVE SURGED SINCE THE ONSET OF THE PANDEMIC, AS HOME-BOUND CONSUMERS STOCKPILE FAMILIAR PRODUCTS THAT WON’T GO STALE QUICKLY. BREAKFAST CEREALS, INSTANT NOODLES, RICE AND COOKING FATS ARE AMONG THE PRODUCTS THAT HAVE SEEN THE STRONGEST GROWTH IN RECENT MONTHS.
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What is driving consumers to become more conscious of what they eat?
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