The second largest employment provider in India, handloom and handicraft sector is the most neglected and undermined by policy makers. It is only social will of some individuals and organisations, the sector is witnessing a transformation from within. Mohd Mustaquim brings to fore unsung heroes of the sector.
A sense of satisfaction was clearly visible on her face. With an average daily earning of Rs 400 to 600, Laharinbai, 38, was today able to send her 12 year old son Prem and 9 year old daughter Janki to the village school in remote Bajga village in Dindori district of Madhya Pradesh. A transformation from traditional weaving to a skilled artisan, though not very easy, resulted in regular and modest income for her family.
Belonging to a socially and economically backward community, Lahrinbai came into touch with a local not-for-profit organisation, WomenWeave in the second half of the year 2011. Inherited from her ancestors, earlier she had been doing traditional weaving in the village. After getting training from WomenWeave, she is now a skilled artisan who does weaving at her home. It fetches a modest earning to her. “Today I am able to spend easily on the daily needs of my family,” she says.
WomenWeave, Madhya Pradesh
With an aim to connect maximum number of women from the socially and economically backward communities, to provide them employment and to revive traditional weaving, Sally Holkar founded WomenWeave Charitable Trust in 2003 in Maheshwar district of Madhya Pradesh. As the business grew, the Trust established another training centre in 2009 at the remote Bajag villages in Dindori district of the state. The project has now established good business in both Indian and overseas markets.
Thus, a failing traditional craft is being revived and traditional tribal weavers earn much more than ever before. In 2015, a similar project has been started in far eastern, MP in Balaghat district.
Esta historia es de la edición March 2017 de Rural & Marketing.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición March 2017 de Rural & Marketing.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Vision For Vision Eye Mitra Plans To Train 10,000 Opticians In Rural India By 2020
Eye Mitra Optician programme, run by 2.5 New Vision Generation (2.5 NVG), a division of Essilor India has trained and created 2,500 rural youth to be opticians in their villages in three years. 2.5 NVG plans to take the number to 10,000 by 2020. Milind Jadhav, head, 2.5 NVG - India, talks to Mohd Mustaquim about the programme and its impact.
Post Budget 2017-18 10 Strategies Companies Must Follow To Tap Rural Markets
Companies ranging from FMCG, Consumer durables to Auto, Budget 2017-18 has several reasons for them to smile as rural demand is expected to increase. Companies now gear up to capture the markets and preparations are on. BK Jha Reports.
Why should you invest in Rajasthan's Agriculture Sector
The state government is organising Rajasthan Global Agritech Meet (GRAM) in Jaipur on November 9-11 and it aims at doubling farmers' income by 2022.
Agri Enterprises Will Get Customised Policy for Different Investment Slabs
Rajasthan Government is organising an International Agritech Conference cum exhibition in Jaipur in November this year. Senior Cabinet Minister Yoonus Khan spearheaded the New Delhi Roadshow for the event. In an exclusive interview with BK Jha, he spoke about investment opportunities in the state.
Rabi Campaign Be Wise, Sow Wisely
The Union Agriculture and Farmers Welfare Minister Radha Mohan Singh asks farmers to fix crop wise targets and to introduce new technologies & practices in the agriculture sector. BK Jha analyses the prospects of the forthcoming Rabi crops and achievement of Kharif season 2016.
Bone-numbing truth of Osteoporotic epidemic in India
The number of bone related cases and fractures occurring due to Osteoporosis problem is steadily increasing BK Jha
RPCAU Will Be The Prime Mover Of Second Green Revolution In Eastern India
The fourth oldest agricultural university in India, Dr. Rajendra Prasad Central Agriculture University (RPCAU), formerly known as Rajendra Agricultural University (RAU) has played an important role in agricultural development in the eastern states. Located at Pusa in Samastipur, Bihar, the varsity has now upgraded to Central University in May 2015. It is seen as a big driver of second Green Revolution, expected to be taken place in the region. Dr. RC Srivastava, Vice Chancellor, RPCAU talks to Mohd Mustaquim on the various issues related to second Green Revolution and agricultural research in the region.
Take Over Tussle Takes Off
The Ministry of Food Processing Industries (MoFPI) seeks complete control over organisations which do not come under its administrative control but has onus of developing business related to these agencies. Tussle with two other ministries has now reached to the highest level-PMO. An exclusive Report by Mohd Mustaquim.
Genetic editing Technology would replace GMOs for Agricultural Advancement
In a candid interview with Tafeem Siddiqui, Father of Green Revolution MS Swaminathan says the government should invest more public sector research which is transforming agriculture and gene editing technology is the new mantra for higher productivity
Demonetisation Dairy Dares
Diary organisations procure milk from lakhs of farmers. Some have been making payments to farmers through bank transfers while some are still disbursing cash. The demonetisation move has changed the way Indian dairy sector functions. Mohd Mustaquim reports on how dairy dares to take the challenge.
