The 7 P’s of marketing — Product, Price, Place, Promotion, People, Processes and Physical Evidence — is a foundation concept in marketing used by businesses and marketers to help determine a product or brand’s offering.
IN THE PREVIOUS two issues we looked at the first four elements of the 7 P’s of marketing. Now we shall deal with the last three elements — People, Processes and Physical evidence.
PEOPLE
Your people or staffare undoubtedly the lifeblood of your company. Employ the most competent people you can at the best remuneration you can afford and work to retain staffwho have proven themselves and are loyal to the company — offer them incentives or a profit share and ensure that there are adequate career promotional opportunities within your company.
Encourage team members to work smartly, effectively and efficiently and to be meticulous in the execution of their duties. Make customer service a top priority and cultivate a sales-oriented approach amongst all staffmembers.
Engage in regular internal communication that is transparent and comprehensive and, where possible, include staffin decision-making.
PROCESSES
Effective, efficient, accurate and userfriendly business processes for ordering, delivery, IT and production, and communication are key. Your systems should allow you to measure everything of import and the information should be readily available.
PHYSICAL EVIDENCE
Because your business assets are effectively used to market your business, brand personality should be a pervasive consideration when choosing your furniture, fittings, computer equipment, stock, publications and brochures. Visible signage is important and so too is your website which should be modern, classy, easy to use and effective.
Ensure that your intellectual property (IP) is adequately protected. For most businesses, ownership of the rights to a brand name, slogans, designs, content, inventions and so forth are critically important to the success and value of the business and getting it wrong can be a very expensive mistake.
Esta historia es de la edición September - October 2017 de SA Franchise Warehouse.
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Esta historia es de la edición September - October 2017 de SA Franchise Warehouse.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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The 7 P's Of Marketing: People, Processes & Physical Evidence
The 7 P’s of marketing — Product, Price, Place, Promotion, People, Processes and Physical Evidence — is a foundation concept in marketing used by businesses and marketers to help determine a product or brand’s offering.
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