With Singapores fourth telcos aggressive expansion plans, Circles.life needed all the help it could get in keeping up with burgeoning demand and expectations of its customers.
Part of Circles. Life’s vision of giving power back to the customer was to allow them to choose what channel is most convenient and best fits their needs. This is where Zendesk’s customer service software solutions came in. Zendesk’s omnichannel strategy, including Zendesk Support, Guide, Chat, Message, and Answer Bot, supports agents across channels and products instead of requiring them to specialise in a particular channel.
Onboarding Circles.Life’s Zendesk agents, who are based in Singapore and the Philippines, takes only two weeks — one week for learning about Circle.Life’s own products, and another on Zendesk’s. Circles.Life marketing manager, Megan Yulga, said Zendesk’s fast onboarding time meant the telco could launch in new markets very quickly. “Everything we have is digital, from our customer touch points to our onboarding, and the way we engage with our customers and allow them to manage their subscriptions through our mobile app,” she said. “With Zendesk, we can set up in a matter of weeks and months, versus years.”
Circles.Life head of Customer Service, John Epok Pascual, recommended Zendesk and has been using Zendesk for customer support from day one. “Zendesk is easy to use because it’s been designed for the agent,” Pascual said.
“That’s one of the great parts about Zendesk—it’s simple, not only to use, but also to configure. Making changes is straightforward, which allows us to derive the most value from it,” he added.
Providing a great digital experience
Esta historia es de la edición August - September 2018 de Singapore Business Review.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición August - September 2018 de Singapore Business Review.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
How TikTok powers cross-border shopping for Singapore retailers
The yellow basket feature allows viewers to purchase items directly during livestreams.
Income Insurance seeks to fill billion-dollar financing gap in climate transition
The region skimmed its carbon intensity by 2.8%, far below the 17.2% needed.
SIDS fights misconceptions in interior design with accreditation, education
The organisation is setting up a digital platform to speed up accreditation from 6 to 2 months.
IHH's proton therapy takes aim at tumours with precision and low risk
Leaving surrounding organs at risk during cancer treatment might become a thing of the past.
SingPost pivots from mail to logistics as e-commerce demand drives growth
It is banking on e-commerce to drive its logistics unit, which accounts for 69% of revenue.
Singapore needs SEA neighbours to power renewable energy transition
Experts favour Malaysia and Indonesia as renewable energy import sources.
Singapore's architecture blueprint spurs push to tackle brain drain in other sectors
Paying the country's architects just right will hopefully stop the brain drain.
Millionaires eye a piece of Singapore's rich colonial era
The country's remaining 6,500 shophouses are in high demand amongst the ultra-rich.
HDB resale portal unlikely to cut out property agents
The portal enables sellers to list their units themselves.
Factory and retail spaces shine as housing heads for worst market slump in 16 years
Its manufacturing and tourism rebound will spur demand for industrial and high-street shops.