Square Yards

An Alumnus of Delhi university, Sopan Gupta is the co-founder & principal partner of square yards. He began his career into manufacturing and later on experimented in the fields of online furniture and jewellery. In 2013, he co-founded square yards and has been instrumental in setting up square yards offices abroad. An avid traveler and cricket buff, he shares the remarkable journey of square yards’ expansion across ten countries in just three years.

Please elaborate on the scale of squareYards’india and international operations

A: At present, we have around 1400 employees spread across 32 cities in 10 countries. We have offices in all major metropolitan cities in India and a few upcountry locations. Our international presence is unmatched with roughly 15% of our workforce working in global locations such as UAE, UK, Singapore, Hong-Kong, Malaysia, Canada, Australia, Oman & Qatar.

Could you walk us through the international journey of square Yards?

A: Since the inception of Square Yards, I was involved in firming up Square Yards presence abroad. My prior experience in International operations had already given me a boost to take the brand to global markets. With NRI clientele being a strong backer of Square Yards, my work was clearly cut out. “We had to take Square Yards to the doorsteps of millions of Indians settled abroad,” was the mission in my mind and I chalked out various strategies to achieve this.

The international expansion started in Hong Kong and Dubai with more offices in the GCC region in 2015. In the middle of the same year, the company entered the crucial Singapore market. Oman and Sydney were next on the list. In 2016, Square Yards opened offices in Canada and another in Sydney, Australia. Melbourne was chosen as the next destination in Australia owing to very strong local demand and the huge response the company garnered at the Sydney office.

How is the approach followed by square Yards different from its peers?