JSL Lifestyle Bets Big On Stainless Steel Home Decor Segment
Steel Insights|May 2019

Stainless steel lifestyle segment, which is pegged around 800 crore, is braced for a bright future in India.

JSL Lifestyle Bets Big On Stainless Steel Home Decor Segment

The use of stainless steel in the luxury home décor segment and industrial verticals are increasing over the years. The need of the hour is to address the aspirations of the customer, offer a unique design appeal along with a strong functional value. Developing countries such as India, with its fast growing middle class and millennial population, are ready to embrace the offerings of the lifestyle segment. In a freewheeling interview with Ritwik Sinha of Steel Insights, newly-appointed CEO of JSL Lifestyle, Mandeep Singh discusses the future of the segment and its growth potential.

Excerpts:

Kindly elaborate on what exactly lifestyle segment would constitute and the different businesses and verticals in it.

The lifestyle segment comprises products that are an extension of the customer’s way of life. These products appeal to the values, aspirations, interests, attitudes, or opinions of their target group, along with providing functional solutions. JSL Lifestyle Limited is a subsidiary of Jindal Stainless that offers a variety of state-of-the-art lifestyle solutions using stainless steel. It is an innovation-based and customer-centric company with special emphasis on design to fulfill the lifestyle aspirations and needs of customers. The brainchild of Ms Deepika Jindal, it was founded in 2003 with the primary vision of creating alluring spaces at homes and beyond with the aesthetically pleasing material, stainless steel.

Esta historia es de la edición May 2019 de Steel Insights.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición May 2019 de Steel Insights.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE STEEL INSIGHTSVer todo
Steel's Net Zero mission
Steel Insights

Steel's Net Zero mission

The country’s commitment to achieving Net Zero within a targeted timeframe will now propel its steel sector towards a sustainable future in line with global trends.

time-read
10+ minutos  |
November 2021
Fuel Price Hike, Supply Chain Disruption Hurt Festive Sales
Steel Insights

Fuel Price Hike, Supply Chain Disruption Hurt Festive Sales

Supply chain disruptions and fuel price hikes have hurt festive sales in a big way as most auto majors posted decline in sales in October.

time-read
5 minutos  |
November 2021
Seaborne coking coal offers remain range-bound
Steel Insights

Seaborne coking coal offers remain range-bound

Seaborne coking coal offers moved in a narrow range in October amid global supply tightness and healthy spot demand.

time-read
3 minutos  |
November 2021
Global crude steel output down 8% in September
Steel Insights

Global crude steel output down 8% in September

China manufactured 74 mt in September, fall of 21% y-o-y while India’s production went up by 7% to 10 mt.

time-read
1 min  |
November 2021
MOIL embarks on expansion projects
Steel Insights

MOIL embarks on expansion projects

“Even though our country is blessed with manganese ore reserves, we import 50% of the domestic requirement. We have to lower our import dependence and save precious foreign exchange.” Ram Chandra Prasad Singh, Steel Minister

time-read
5 minutos  |
November 2021
Iron ore handled by major ports down 17% in H1
Steel Insights

Iron ore handled by major ports down 17% in H1

The 12 major Indian ports handled 27 mt of iron-ore during H1 of 2021, down by 17% from 33 mt recorded for the corresponding period of previous year.

time-read
1 min  |
November 2021
Shrinking China output to boost India exports
Steel Insights

Shrinking China output to boost India exports

“In the third quarter of 2021, the company actively responded to the pressure from external policies, such as production curtailment and dual control system on energy consumption and intensity, as well as coal resource shortage and surging prices.” Baoshan Iron and Steel Co Ltd

time-read
4 minutos  |
November 2021
Indian Railways' iron-ore handling up 25% in H1
Steel Insights

Indian Railways' iron-ore handling up 25% in H1

Indian Railways in April-September of 2021 (H1) transported 84 mt of iron ore, up by 25% over 67 mt during April-September 2020.

time-read
1 min  |
November 2021
September crude steel production up 7.2% y-o-y
Steel Insights

September crude steel production up 7.2% y-o-y

India’s crude steel production in September 2021 grew 7.2 percent to 9.547 million tons (mt) over September 2020 but was down by 3.2 percent from August 2021 output, provisional steel ministry data showed.

time-read
2 minutos  |
November 2021
“Five enablers: way forward to sustainable cleaner steel”
Steel Insights

“Five enablers: way forward to sustainable cleaner steel”

Right and scalable technology, appropriate policy guidance by government, access to finance to fund transition, willingness of customers to pay for cleaner products and infrastructure for use of new technologies are the need of the hour for the sustainable and cleaner steel industry, according to Madhulika Sharma, Chief Corporate Sustainability, Tata Steel.

time-read
10+ minutos  |
November 2021