Lessons Learnt From Six Years Of Organising Wipro Earthian
Sustainability Next|March 2017
Wipro Earthian is India’s largest effort in imbibing sustainability mindset among students in schools and colleges. In a conversation with Benedict Paramanand, Editor of Sustainability Next, P S Narayan, a spearhead of this initiative, shares his learnings and the way forward to make a bigger impact. Mr. Narayan is VP, and Head, Sustainability and Social Initiatives, Wipro Limited. He is the visiting faculty at the Azim Premji University and Xavier University, Bhubaneswar.
Benedict Paramanand
Lessons Learnt From Six Years Of Organising Wipro Earthian

Key learnings from Earthian initiatives so far

Wipro-earthian was started in 2011 and has seen six editions till now. During this period, it has evolved in its scope. One of our directional shifts was to focus on rural schools much more. For this, outreach and constant engagement with the schools is important. Therefore, partnering with the right organizations is important to meet this objective. We have adopted a multi-pronged strategy in this regard and have forged multiple partnerships with both civil society organizations and government institutions.The response from these rural schools has surpassed our expectations. We have observed the children from such schools to be not only enthusiastic but they also demonstrate an innate understanding of sustainability issues. This probably stems from being more directly in touch with nature.

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