Rural BPOs' Growth Slows Down Due to Apathy
Sustainability Next|February 2017

Rapid growth of rural business process outsourcing (RBPOs) or ISSPs (Impact Sourcing Service Provider), a new term coined by Nasscom, is hit, like most entrepreneurs in India, as supporting environment on the ground is falling way short of promise.

S R Pejavar
Rural BPOs' Growth Slows Down Due to Apathy

Yet, for S R Pejavar, co-founder of Simply Grameen Business Solutions, growth prospects of this sector is highly promising. It can grow much faster than the project 20% a year. “Even bigger BPO players are planning to enter this segment. Clients’ trust on rural BPOs is getting better since the last two years.”

Simply Grameen runs four rural BPO centers employing 600 people (nearly half women) in Krishnagiri (Tamil Nadu) and three in Karnataka – Maddur, Kundapur and Bellary. It has plans to expand to ten centers in the next three years.

“Simply Grameen is at an inflection point. It is in the process of raising funds to finance its expansion.” he told Sustainability Next. It runs a 100-seater centre for Tata DoComo. The company is self-funded so far has been growing at 100% year in the last five years.

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