50 Years Of Trusting The Leaf

Nature’s way thrives on bringing wellness to the world.

For half a century, wellness-wise consumers have used Nature’s Way dietary supplements to help them live healthier lives. When the company’s journey began in 1969, Americans were beginning to think differently about “health foods,” and tentatively embracing herbal solutions to improve their vitality.

That embrace is full-hearted these days, largely because of the dedication and effort that quality-driven supplement makers like Nature’s Way have poured into the creation of innovative, effective, and pure nutritional products. On the leading edge of creativity, the Green Bay, Wis.-based company is one of the most technologically advanced supplement manufacturers in the country.

It is a company motivated by trust, integrity, and above all, love. When founder Tom Murdock desperately searched for a way to improve his wife’s health after relying on conventional options without success, he took a leap of faith by turning to the traditional Native American knowledge of the healing power of plants. As a result, his wife’s health improved and she lived another 25 years — and has improved the quality of life for millions, all while setting uncompromising standards for the industry.

Today their roster includes over 500 premium nutritional products, including single herbs and herbal extracts, homeopathic remedies, vitamins, minerals, and specialty formulas. In addition to Nature’s Way branded items, their line includes Alive! daily multivitamins, Fortify probiotics, NutraVege™ vegetarian Omega-3 supplements, and Sambucus immune support*.