Asia's Leading Businesswomen

From positive role models, passion and supportive friends to strategic plans and attention to detail, six leading Asian businesswomen share what helped them shatter the glass ceiling.

- Faye James

“ I’m fully committed to ensuring a greater female presence.”

– Jane Sun, CEO of Ctrip, China

A decade after joining the company in 2005, Jane Sun became CEO of Ctrip, China’s largest online travel agency, which also operates Skyscanner and Trip.com, and plans to increase its relationship with highly successful online agency Booking.com.

Ctrip’s mission is to make the customer journey happier and, as CEO, the most rewarding aspect for Jane is to see that users have better and more positive trips. “Also, I feel rewarded to see our employees grow their career paths at Ctrip,” she says.

Indeed, Jane intends to grow the company further with her female-friendly workplace plans.

“At Ctrip, we pay a lot of attention to identifying where female staff are in the company pipeline, and make sure we have policies that fully support them as they progress,” Jane tells The CEO Magazine.

“We also make sure that women in top management positions are positive role models who can help other women in their teams become better leaders,” she adds. 

“Having role models also removes any self-doubt that women may have – and self-doubt can hinder the company’s path to gender diversity. It’s important to ensure that everyone – both men and women – sees the value and benefits of diversity.”

According to Jane, giving women the opportunity to take up top roles is the way forward. “I myself was given the opportunity to take on key positions and leadership roles at Ctrip, first as CFO, then as COO, and eventually CEO,” she says.