Core focus

WITH COMMERCIAL AND RESIDENTIAL PROPERTY EXCELLENCE, EXECUTIVE DIRECTOR JINGSHU ‘SUSAN’ HUANG KNOWS LVGEM (CHINA) IS PERFECTLY PLACED TO JOIN THE CITY OF SHENZHEN AS IT SOARS.

- LISA SCHOFIELD

For Jingshu ‘Susan’ Huang, Executive Director and Chairman of LVGEM (China), urban renewal means more than improving the urban landscape and growing company profitability; it means providing homes for those who need them most.

Established in 1995, LVGEM (China) is a Hong-Kong based real estate developer and commercial property company with a long-term focus on Shenzhen and the Pearl River Delta region. Shenzhen is one of mainland China’s richest cities and has been identified as a “pioneering zone for socialism with Chinese characteristics”. With prioritised investment and development, by 2025, the city is anticipated to be a global economic and innovation leader. However, this level of growth doesn’t come without consequences.

A population explosion is behind Shenzhen’s strategic focus on urban renewal projects, where ‘urban villages’ with a tangle of dilapidated multi-floor buildings, narrow alleys and exposed electricity wires have formed haphazardly. With an estimated population of 22 million residents, the city is planning to build 1.7 million new homes by 2035 at a rate of 80,000 per year.

LVGEM (China) is a pioneer in the urban renewal sector with its high-quality housing and strong operational capability and expertise in this sector.

“We see the concept of urban renewal as a type of social reform,” Susan says. “It’s a way of responding to the increasingly cramped and unsanitary conditions of the urban poor in rapidly booming cities.”