Through Building New Business Models And Engaging Employees At Asics Greater China, Managing Director Hilda Chan Is Staying Ahead In A Competitive Market.
Juvenal wrote: “You should pray for a sound mind in a sound body, for assuredly, the only road to a life of peace is that of virtue.” Japanese shoemaker Kihachiro Onitsuka shared the Roman poet’s sentiment that true happiness comes from good health. So Kihachiro, who was making sneakers in his hometown of Kobe in the Hyogo prefecture in the late 1940s, decided to rename his business to reflect this philosophy, using the original Latin form of the maxim, anima sana in corpore sano.
Today, the company has become known globally for its commitment to the ideal of a sound mind in a sound body under the well-known ASICS acronym, offering technical dominance and quality in all its footwear.
Talking to The CEO Magazine, ASICS Managing Director for Greater China Hilda Chan stresses her own commitment to promoting that ideal. “That’s my job. When I talk about ASICS’s history and expertise, I’m talking about promoting good health and well being,” she says.
Hilda originally joined ASICS as Business Strategy Manager in 2014 having been stirred by an initial meeting with its Chairman and CEO, Motoi Oyama. “I was inspired by his vision of global expansion and localised management,” she says, and knew after meeting with him that she wanted to join ASICS.
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