NAME:
Peter Strydom
COMPANY:
Amway Japan
POSITION:
President
LOCATION:
Tokyo, Japan
From a door-to-door sales model to a successful social commerce business valued at US$8.4 billion, Amway Global has completely redefined the world of entrepreneurship. The family-owned company based in Ada, Michigan has a global footprint that spans six continents with a presence in more than 100 countries and territories. And its reason for existence is to help others live better, healthier lives.
In an unusual turn of events in an unprecedented year, it’s only fitting then that its reason for existence has turned into the very reason it’s not only survived the pandemic, but that it’s wildly thriving too.
“Over the years, the business has become more of an ecommerce and social commerce business oriented towards health and wellness,” Amway Japan President Peter Strydom explains. “Therefore, the advent of COVID-19 has really positioned us very, very well to take advantage of its tailwinds.”
The tailwinds Peter speaks of are the population’s current interest in health and wellness, income insecurity and the shift to digital. “We’re in a very good space now because of those tailwinds and how they’ve all come together,” he says. “People are deeply concerned about their immunity and against the backdrop of the economy going south, they’re also really concerned about their income. Then there’s also this massive move into the virtual world.
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