Sensing A Change

Senior vice president and general manager of AMS sensors Singapore Soh Lip Leong talks partnerships, paving the way for a better future, and how the company turned the Pandemic into an opportunity to help the community.

- Saskia Tillers

All it takes is a few seconds chatting to Senior Vice President and General Manager Soh Lip Leong to get a sense of just how passionate he is about what goes on at ams Sensors Singapore (ams). “This company creates a lot of sexy technology,” he laughs. “We believe that sensing is a fundamental part of being a human, whether it’s smell, sight, sound, taste or touch. And that’s what we’re trying to do as a company – emulate these senses through technology.

“We’re looking very far into the future, which is incredibly exciting. It makes waking up each morning to go to work exhilarating because we’re part of this enabler for the future, to help people do amazing things, like using advanced driver-assistance systems technology for driverless cars. On a daily basis, we’re paving the way to make everything more productive, more efficient, faster and less costly.”

From smartphones and mobile devices to smart homes, industrial automation, medical technology and connected vehicles, ams produces a vast range of sensor solutions to customers around the globe. With 9,000 employees in more than 12 sales offices and 18 design centres across Europe, Asia and the US, serving more than 8,000 customers worldwide, the company has garnered a reputation as the indisputable industry leader. The best manufacturers in every corner of the planet rely on its expertise for advanced systems design.