'We're Crafters Of Good Living'

Soo Sing Goh has carved a unique identity for himself good and his property development business, BÖN Estates, as a leader in building holistic and sustainable homes.

- Holly Johnson

Following a long line of real estate titans, Soo Sing Goh was exposed to Malaysia’s property development industry from a young age. Quickly developing an ambitious and competitive spirit and passion for architecture and construction, Soo Sing decided he was going to do things a little differently from those who came before him. Using insights and ideas gathered while studying and travelling abroad, Soo Sing created an innovative business model that he put into practice when he built BÖN Estates, formerly PPM Realty. Inspired by the Tibetan culture of Bön, this boutique property developer celebrates the unity of the five elements of feng shui and is dedicated in its mission to create sustainable, well-balanced homes and lifestyles.

“When the opportunity arose to work on two boutique developments in Penang, I didn’t have to think twice about it – I immediately took on the challenge. I thought that if I started my own brand, I could take a more innovative approach to development,” says Soo Sing. At just 28 years of age, Soo Sing became Managing Director of BÖN Estates in 2012. “We have a young and innovative marketing and design team that works with the project directors, who have a strong background in development. It’s a confluence of experience and creativity.”