![Let us talk about the price point](https://magarticles.magzter.com/articles/94/721638/6115198815790/Let-us-talk-about-the-price-point.jpg)
There is so much of print media space being occupied with various satellite companies vying for the burgeoning data-hungry market in India knocking away at the doors of Sanchar Bhawan a tall building in the center of Delhi, and custodians of anything telecommunication. The tagline of all is fast speed broadband, without ever mentioning or defining fast broadband, that moving forward how it will gel with Aatamnirbharta (self-reliance).
These projects some three of them, and of course the ubiquitous, tried, and tested old horse of geosynchronous satellites, which barring latency for certain applications is ideally suited in terms of throughputs, capacity, and deployability. They are being bandied around as the savior of broadband internet connectivity; anytime and anywhere to watch Netflix inside, say Atal Tunnel in the hills, in the name of low latency that it offers.
What has low latency to do with Netflix, one might ask? This is quite akin to the Pepsi way of hyping their drink. PepsiCo had envisioned marketing Frito-Lay snacks alongside Pepsi-Cola soft drinks. In an interview with Forbes in 1968, PepsiCo CEO Donald Kendall summarized this by noting that “Potato chips make you thirsty; Pepsi satisfies thirst.” His plans of jointly promoting soft drink and snack products were thwarted later that year when the Federal Trade Commission ruled against it.
So is this a case of creating Netflix addiction to create demand?
Esta historia es de la edición August 2021 de Voice and Data.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición August 2021 de Voice and Data.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
![Can US AI copyright law impact Indian policymaking?](https://reseuro.magzter.com/100x125/articles/94/1694801/H_fr5ANgz1715766992228/CAN-US-AI-COPYRIGHT-LAW-IMPACT-INDIAN-POLICYMAKING.jpg)
Can US AI copyright law impact Indian policymaking?
The proposed Act suggests compensating original creators for content that is used to train Gen Al. This can be a good middle ground for many in tech to follow
![Rise of the connected cars](https://reseuro.magzter.com/100x125/articles/94/1694801/HG9_Qst6U1715766876210/RISE-OF-THE-CONNECTED-CARS.jpg)
Rise of the connected cars
Advanced features like 5G, IoT, and AI are reshaping the automotive industry in India, promising enhanced mobility and safety for drivers
![Navigating chaos: Securing trust in digital communication](https://reseuro.magzter.com/100x125/articles/94/1694801/2UsZbtOKm1715766736914/NAVIGATING-CHAOS-SECURING-TRUST-IN-DIGITAL-COMMUNICATION.jpg)
Navigating chaos: Securing trust in digital communication
Amid rising fraud risks, CPaaS tools offer a lifeline. SMS, though vulnerable, remains pivotal for real-time alerts in a chaotic digital landscape
![The silent communication warhorse](https://reseuro.magzter.com/100x125/articles/94/1694801/O6leJ8stD1715766580187/THE-SILENT-COMMUNICATION-WARHORSE.jpg)
The silent communication warhorse
While 5G grabs the headlines, 4G LTE quietly fuels global mobile networks, enabling high-speed Internet and IoT growth with wide adoption and growth potential
![HPE Launches Wi-Fi 7 APs for enhanced connectivity and security](https://reseuro.magzter.com/100x125/articles/94/1694801/UHq6CxPl11715766509918/HPE-LAUNCHES-WIFI-7-APS-FOR-ENHANCED-CONNECTIVITY-AND-SECURITY.jpg)
HPE Launches Wi-Fi 7 APs for enhanced connectivity and security
Hewlett Packard Enterprise launched Wi-Fi 7 access points (APs), boasting up to 30% more wireless traffic capacity than competitors.
![Getting ready for the great Indian switch](https://reseuro.magzter.com/100x125/articles/94/1694801/aXaxOfO0r1715766337944/GETTING-READY-FOR-THE-GREAT-INDIAN-SWITCH.jpg)
Getting ready for the great Indian switch
India's mobile landscape is undergoing a shift: from feature phones to feature-rich, affordable smartphones, driven by consumers' desire for a better user experience
![Net neutrality takes a right turn again](https://reseuro.magzter.com/100x125/articles/94/1694801/CJ6wfj-tI1715766128171/NET-NEUTRALITY-TAKES-A-RIGHT-TURN-AGAIN.jpg)
Net neutrality takes a right turn again
Led by Biden's commitment to protecting the Open Internet, the recent FCC decision has brought the Net Neutrality debate back to the front
![It is time to ghost the AI dating bots](https://reseuro.magzter.com/100x125/articles/94/1694801/a3fkpkCAy1715765978259/IT-IS-TIME-TO-GHOST-THE-AI-DATING-BOTS.jpg)
It is time to ghost the AI dating bots
As mobile apps and AI dating bots surge in popularity, addressing pressing concerns about privacy, data manipulation, and transparency is paramount
![Will voice interfaces ever take off?](https://reseuro.magzter.com/100x125/articles/94/1694801/dix7zBXXB1715765770825/WILL-VOICE-INTERFACES-EVER-TAKE-OFF.jpg)
Will voice interfaces ever take off?
Voice as a primary user interface has shown flickers of promise but has never taken off. Today, with AI at hand, it is still failing to go mainstream
![Mega deals paper some cracks for in-turmoil IT firms](https://reseuro.magzter.com/100x125/articles/94/1694801/zcd6cBHtJ1715765127780/MEGA-DEALS-PAPER-SOME-CRACKS-FOR-INTURMOIL-IT-FIRMS.jpg)
Mega deals paper some cracks for in-turmoil IT firms
Amid the tricky financial year 2023-24, IT firms saw losses in Pack revenue from their telecommunications clients-suggesting that a rejig could be in order