Known for its flame-grilled menu with peri peri sauces, Rohit Malhotra, Business Head- India Operations, Barcelos India, says that the brand has been able to create a distinct positioning and is looking to expand through the franchise route by partnering with enthusiastic individuals that can drive the Barcelos brand.
What is the customer and value proposition of your brand?
As the Indian unit of the South African casual dining restaurant chain, the Barcelos brand brings to the Indian customer a world-class casual dining experience with a great option for the health-conscious Indian youth to look at healthy and nutritious food sans saturated fats like oils and butter, with virtually no adverse effect on taste.
What is the market positioning that your brand has created over the years?
Barcelos is a household name for its flame-grilled menu with peri peri sauces, which brings the ‘best in class ‘ spicy fare that would naturally tickle the Indian taste buds. It has created its own unique following by introducing to the discerning Indian foodie its own brand of innovation. The Black Burger is the best selling product of Barcelos F&B offerings in India. From revolutionizing the concept of ‘burger’ in India by presenting it in different colors to introducing India’s first Sangria Bar offering 21 flavors of Sangria, we have been able to create a distinct positioning for the brand and our products. Barcelos has won many people’s heart with its very own gourmet innovations.
Tell us about your establishment’s menu offerings, price, format, and amenities on offer.
The menu at Barcelos offers a mix of five different cuisines – Portuguese, Mexican, Italian, Spanish, and American. The food is reasonably priced and the tab for two people dining at our restaurant will come to about Rs. 1,600 with non alcoholic drinks. We entered the Indian market through the company-owned outlet route and, last year, we appointed a master franchisee for India. Currently, we are also expanding through franchise network by partnering with enthusiastic individuals who can drive the Barcelos brand. We are not considering any investor model as of now.
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