CALL IT A TALE OF TWO INDUSTRIES.
For the vast global television sector, this is the best of times and the worst of times. This is a golden age of television. Cinema-quality programs such as Game of Thrones draw massive audiences. Events such as the 2018 FIFA World Cup, broadcast in real time to a global viewership of 1.1 billion, prove the medium’s unique power to bring together truly massive live audiences. People are watching more television than ever, and advertising revenues continue to grow. According to PwC’s Global Entertainment & Media Outlook, global television advertising rose 2 percent in 2018 off a very large base (US$164 billion), and will rise at a 1.5 percent compound annual growth rate (CAGR) through 2023 (see chart, next page). There is a global arms race surrounding original programming. To keep up with Amazon and Netflix, which is expected to spend $15 billion on content in 2019, Sky announced that it would double its annual investment in original shows to £1 billion (US$1.2 billion) as part of its drive to become the “leading force in European content development and production.”
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Esta historia es de la edición Winter 2019 de strategy+business.
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Focus on six organizational elements to build a world-class data and insights capability.
THE URGENT NEED FOR SOPHISTICATED LEADERSHIP
The pandemic has highlighted a series of paradoxes inherent to the work of leaders. What comes next will depend on how well leaders face up to them.
The road to successful change is lined with trade-offs
Rather than trying to convince people your change initiative is the right one, invite them to talk openly about what it might take to implement it: the good, the bad, and the frustrating.
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FORWARD TO normal
Entertainment and media companies are building business models that are resilient to the enduring changes in consumer behavior ushered in by COVID-19.
How leaders can promote racial justice in the workplace
Embrace four principles to turn today’s diversity, equity, and inclusion initiatives into sustained progress.
CREATING THE OFFICE OF THE FUTURE
In a remodeled world, it is vital for companies to reinvent ways of working.
Consumer companies must take leaps, not steps
As shoppers show how quickly they can adapt to external shocks, retailers will need to radically reconfigure their business models.
Businesses can fast-track innovation to help during a crisis
“Unrealistic” timelines can actually work. Here’s how.
Agility and experience management work better together
Many companies achieve early wins with separate transformational efforts, then stall. But if combined and enhanced using “return on experience,” or ROX, measures, these two programs can unlock each other’s potential.
