BEATRICE TAN, 29, style influencer and founder of local label Klarra on the challenges of fashion retail and friendly competition with her pals at Love, Bonito.
8 DAYS: Congrats on the pop-up store! It’s a trend for successful online stores to go bricks-and-mortar. Why?
BEATRICE TAN: For fashion, being omni-channel — that means having both an online and offline presence — is important. The challenge with starting out online is that people don’t have a chance to see your clothes and touch the material. Letting customers try your clothes is essential, so they can shop with more confidence, whether it’s online or offline.
There are quite a few local womenswear labels with a focus on chic, minimalist styles and defined cuts. What is Klarra’s USP?
Our designs are original — I oversee the designing and creative direction, together with a team. I think we have friendly prices for the quality we offer. We have a mix of workwear, casual wear and occasion wear, and our designs are versatile. We work hard to make sure that you can wear a Klarra piece in different ways.
You started out as a model for online shops. At which point did you think, “Hey, why don’t I make these clothes that I’m modelling?”
Esta historia es de la edición July 27, 2017 de 8 Days.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición July 27, 2017 de 8 Days.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
What a G.E.M.!
Hongkong singer and new Tag Heuer global ambassador G.E.M. TANG, in town recently for F1, has a “guilty indulgence” that will just make you feel more guilty about yours.
The Twins Effect
Is the local showbiz scene big enough for both JAYLEY and HAYLEY WOO to twin and win? We compare and contrast.
Wake-Up Call
Following SHINee frontman JONGHYUN's suicide after a long struggle with depression, fans and celebs are urging the K-pop industry to pay more attention to the well-being of their artistes.
Coming Clean
Chart-topping British band CLEAN BANDIT, in town on Jan 22 for a gig, may be famous for using classical music in their hits, but that won’t stop them from collaborating with Beyoncé, as bassist Jack Patterson tells us over the phone.
Wong Time Right Target
The always-glam FANN WONG goes glum for her first major movie role in three years.
Star Ship Troopers
Space Travel is about to get more exciting. Chris Pratt and Jennifer Lawrence, two actors already in Hollywood’s Stratosphere, take off this week for the Sci-Fi Romance Passengers.
Sandra Riley Tang, 25
The Sam Willo ws singer works out because “I really love to eat”. Yes, The Yoga Cofounder’s fad diet days are definitely over.
Comme What May
The man behind the Comme des F***down streetwear, Rusland Karablin, is so Zen (check out the mantra emblazoned on his swag), he doesn’t mind that everyone from Bugis to Bangkok is bootlegging his stuff.
“My Parents Told Me: You're On Your Own Now”
Getting cut off financially by her folks turned Asia’s Next Top Model alum AIMEE CHENG- BRADSHAW into a “super frugal” model. Except when it comes to yoga and shoes.
A Slice Of New York In Singapore
WOLFGANG’S STEAKHOUSE at the new Intercontinental Singapore Robertson Quay offers an authentic NYC steakhouse dining experience. But be prepared to leave with a much emptier wallet and smelling of beef fat.
