Will Liam and Cheryl’s egos threaten Brand Payne?
Their brand would be gold dust and they know it. Their joint fame, their new-parent status and their good looks are just a few reasons Brand Payne would be a surefire winner – and the spin-offs endless. Their managers are behind it, their families approve, but there’s a major catch – they both want to be the star.
Both Cheryl Tweedy, 34, and boyfriend Liam Payne, 23, are successful in their own right. Liam’s amassed a fortune for the part he played in One Direction after competing on The X Factor, and he has an army of followers fighting his corner. Cheryl, also from a reality show – Popstars: The Rivals – has risen through the ranks since her days in Girls Aloud and as a solo artist, so they may both feel entitled to taking centre stage. But, as the pair embark on world domination, will this be the fly in the otherwise potentially very successful ointment?
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