‘I'm a dominatrix by night and a female empowerment coach by day'
New UK|August 10, 2020
Madam Storm, 36, from south London, tells new how she uses her skills as a mistress to empower women to believe in themselves
KIM WILLIS
‘I'm a dominatrix by night and a female empowerment coach by day'

Wearing a latex catsuit and thigh-high leather boots, I strutted into my dungeon and took a seat on my throne. My client, a high-powered businessman who had flown to the UK especially to see me, was on his knees in front of me. He worshipped at my feet, then I strapped him up and whipped him. The mood was sensual. I was in complete control and I was having fun.

The next afternoon, a group of women came to my strut masterclass, which I run at various studios around London to empower women. I demonstrated my strut, then invited them to give it a try. I smiled as a shy, inhibited woman started to command the room.

There are a lot of transferable skills between my two worlds. By night, I’m a dominatrix, which means I play the dominant role in BDSM activities. BDSM is a term that stands for bondage and discipline, dominance and submission, sadism and masochism. For me, it’s about getting kinky and exploring desire and fantasy on my own terms.

By day, I teach women how to find their power, believe in themselves and exude confidence. Not for the men in their lives, but for themselves. Everything I’ve learned in the dungeon helps me help other women.

I’ve always had flair, even as a child. Other kids didn’t like that and I was bullied. I learned that if I didn’t walk into school like I could handle myself, I’d be in trouble. I wanted to switch myself off but I couldn’t, and my parents encouraged me to be proud of who I was.

It took me years to learn it was OK to be me. It wasn’t until I found the world of dominatrix that I felt celebrated for the first time. People wanted me. They worshipped me. They paid me to be me.

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