The soap rani: Ekta Kapoor
Outlook Business|October 30, 2015
"Though she didnt set out to be a queen bee, Ekta Kapoor overcame early setbacks to create the most prolific production house in the country."
Sonia Mariam Thomas
The soap rani: Ekta Kapoor

A conversation with television czarina Ekta Kapoor about her entrepreneurial journey is quite like an episode from one of the daily soaps she is so well-known for. There’s a seemingly simple character put in an unforeseen situation, who makes winning against all odds her sole mission. The fact that our chat lasted for exactly the half hour I was slotted for  on the schedule proudly displayed at the reception to her office drives home this point. You cannot escape Ekta Kapoor at the Balaji Telefilms office in suburban 

Mumbai — her face and her imprint are everywhere. This is why it is not hard to believe a source when she tells me there is an alarm at the office exclusively to warn people to clear the path when Kapoor is around. But it’s also not hard to believe that even as her worker bees get down to some hard work, the Queen Bee works twice as hard. Uneasy rests the head that wears the crown. In Kapoor’s case, adjusting took a while. “At 17, my father [yesteryears actor Jeetendra] told me to either get married or go work instead of partying like I wanted to. He told me that I won’t get anything other than my pocket money and to earn some extra cash, I worked with an ad agency. I was perfectly fi ne with the situation and thought I would live a very mediocre life, get married at 22 and settle down to a life of enjoyment. Unfortunately, or fortunately, nothing we plan ever happens.” By the time she was 19, her father was offered a chance to create soft ware for a London-based channel TV Asia by his friend Ketan Somaia. The offer was handed off to a reluctant Kapoor, who then came up with concepts for new shows.

Opening Up The Idiot Box

Esta historia es de la edición October 30, 2015 de Outlook Business.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición October 30, 2015 de Outlook Business.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE OUTLOOK BUSINESSVer todo
From Chandni Chowk to Global Recognition
Outlook Business

From Chandni Chowk to Global Recognition

For Manish Aggarwal, director at Bikano, Bikanervala Foods, the family business was not just a responsibility but a passion he took to the global stage

time-read
2 minutos  |
January 2025
Spotting AI Scams
Outlook Business

Spotting AI Scams

Al has become an integral part of our lives, from customer service no insurance claims. But it is also becoming a tool for fraudsters who use it to scam individuals and corporations

time-read
6 minutos  |
January 2025
Let a Hundred Flowers Bloom
Outlook Business

Let a Hundred Flowers Bloom

On the banks of the Ganges in industrial Kanpur, a start-up has blossomed that turns waste flowers into incense

time-read
3 minutos  |
January 2025
BATTERY LOW
Outlook Business

BATTERY LOW

India produces enough green energy to power many of its largest cities yet lacks the storage to use it efficiently. A nation blazing forward must leap ahead in battery technology to stay on course

time-read
6 minutos  |
January 2025
We Have Everything Going for Rajasthan
Outlook Business

We Have Everything Going for Rajasthan

Rajyavardhan Singh Rathore, Rajasthan’s industry and commerce minister, tells Pushpita Dey why the state is suited to become a hub for investments.

time-read
3 minutos  |
January 2025
Dairy and Other Dilemmas
Outlook Business

Dairy and Other Dilemmas

India’s refusal to open its dairy market has complicated trade negotiations for years. As global partners demand concessions, is the cost of protectionism outweighing benefits?

time-read
7 minutos  |
January 2025
Riding in a Maze
Outlook Business

Riding in a Maze

As gig workers ride into an uncertain future with little more than a smartphone and a bike, the government is struggling to arrange a socialsafety net. But millions without social security is recipe for disaster

time-read
7 minutos  |
January 2025
BIRLA'S BIGGEST BATTLE
Outlook Business

BIRLA'S BIGGEST BATTLE

As Kumar Mangalam Birla completes 30 years at the helm of the Aditya Birla Group, he has a battle to defend his businesses and conquer new ones

time-read
6 minutos  |
January 2025
THE INNOVATION LEAP
Outlook Business

THE INNOVATION LEAP

India dreams of becoming a product nation. But unless the corporate sector significantly increases spending on R&D, the country will continue to lag behind global peers

time-read
4 minutos  |
January 2025
EDUCATION BUDGET MUST DOUBLE EVERY 3 YEARS
Outlook Business

EDUCATION BUDGET MUST DOUBLE EVERY 3 YEARS

Veezhinathan Kamakoti, a renowned academic and director of Indian Institute of Technology Madras, tells Deepsekhar Choudhury on what technology sovereignty means for India and how it can propel the country towards its vision of becoming a developed nation by 2047.

time-read
3 minutos  |
January 2025