Scents In The City
Prestige Thailand|September2017

Situated in the heart of Berlin, Frau Tonis Parfum offers fragrances designed to evoke places, times or memories. Diana Hubbell gets a whiff

Diana Hubbell
Scents In The City

ONE SUMMER AFTERNOON in Berlin, a group of ladies clad in classic cuts in blacks and neutrals are sipping cava in a shoebox-sized boutique. Although the crowds and chaos of Checkpoint Charlie are just steps away, the group might as well be in another world.

Here, in this tastefully spartan space, they nibble on fresh fruit and sniff delicately at several dozen glass bottles filled with aromatic elixirs. Some contain familiar floral fragrances – roses, lavender, ylang-ylang, jasmine – while others sport more daring notes of tobacco, cedar, cardamom or even cucumber. One woman remarks that a certain scent reminds her of a trip she once took, while another thinks back to a forgotten childhood memory. Laughing, musing, reminiscing, the women all find their favourites and eventually combine a trio of them into something new. Their custom-blended vials must rest for three days, to allow the molecular structures to break down and come together again, before they can grace the skin.

“People often say they wish for a perfume that will make them more seductive or sexy, and that’s not what we’re about at all,” says Stefanie Hanssen, the owner of Frau Tonis Parfum. “We want a fragrance that does something for you, not just how other people perceive you. Sometimes we say it’s like we look into the diaries of our customers. We want to hear about memories and hopes and desires.”

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