The world’s most advanced tablet range took a major leap forward earlier this year when Apple introduced an all-new iPad mini and iPad Air - but Tim Cook and Co. aren’t done there.
With insiders expecting a new iPad and a redesigned iPad Pro this October, and with the iPad OS release just around the corner, we’re delving deeper into the world of the iPad…
THE BEST iPAD LINEUP TO DATE
Whether you’re a fan of tablets or prefer to work from a laptop or desktop, it’s hard to deny that the iPad has become ubiquitous. Indeed, consumers no longer call their devices tablets - they call them iPads, even if they’re manufactured by a competitor. Since introducing the product back in 2010, Apple has revolutionized the way we browse the web, present ideas and respond to email, offering a large touchscreen surface for everyday and complex tasks.
Although the tablet market has shrunk in recent years, with manufacturers releasing bigger smartphones and competitors cannibalizing sales, Apple has managed to hold onto a 28.8% share of the worldwide tablet market, and innovations such as the iPad Pro and the revival of the iPad have helped the Cupertino company cement its position as the world’s favorite tablet brand - but not without challenges.
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