WATCH OUT
As predicted, Apple used its September Event to show off a bunch of updated consumer hardware, including new iPads, the iPhone 11 and 11 Pro, and of course, a brand new Apple Watch range. The fifth iteration of the smartwatch may, on the outside, appear very similar to the Series 4, released in 2018, but it’s what’s on the inside that counts, with Apple working to elevate the smartwatch experience through software and hardware for the year ahead. Still sporting the thinner, smaller bodywork of the Series 4, the Apple Watch Series 5 remains water-resistant, supports Apple Pay and is available in cellular and GPS varieties, but that’s where the similarities end. In typical Apple style, the latest Watch is more than a spec bump.
Speaking of the launch, Jeff Williams, Apple’s chief operating officer, said that the company has “seen Apple Watch have a meaningful impact on customers’ lives,” and that they were “excited to deliver even more capabilities with Apple Watch Series 5 and watchOS 6,” adding that the “seamless integration of hardware and software delivers an enhanced experience that makes it easier to stay active and connected to the people and information you care about.”
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