Zulily Looks Beyond Children's Clothing

Zulily has gone from selling mostly children’s clothing to offering items from pillows to designer purses to chicken coops. Now, the site geared to young moms has its eye on doggy treats, electronics and goods that need to be reordered frequently, like toilet paper and paper towels.

Zulily has gone from selling mostly children’s clothing to offering items from pillows to designer purses to chicken coops. Now, the site geared to young moms has its eye on doggy treats, electronics and goods that need to be reordered frequently, like toilet paper and paper towels.

The site, which is owned by the parent company of home shopping network QVC, has also been creating videos through Facebook Live, showing its followers how to use hair extensions, makeup or other products it sells.

Not everything has changed at Zulily. While some flash-sale sites have stumbled, it is still deal-focused and adds new products every morning that typically disappear 72 hours later, making shoppers feel the need to buy an item before it’s gone. It had 6.1 million active customers at the end of March, up 24 percent from the year before.