Following OFFSET’s first ever outing to Sheffield, we catch up with three speakers about their shared themes of making a mess and learning from your mistakes.
Design is often not a clean, cut-and-dried process. True creativity emerges from conflict, experimentation and, crucially, making mistakes.
Three speakers in particular explored the topic from different angles during the two-day OFFSET conference in Sheffield, and we caught up with them afterwards to explore their thoughts further.
“Making a mess is essential,” insists Moving Brands creative director Darren Bowles. “If we try and modularise and package creativity, it will be lesser for it.
“As much as I love a Vitra-furnished, colour-coded library environment, I want a messy space at its heart,” he adds. “Creativity is a messy process with a beautiful result. And if we don’t allow for mistakes and playful pursuits, we get something banal and obvious.”
Irish illustrator Steve Simpson agrees: “The creative process has become cleaner and faster as the hands-on craft has been superseded by apps,” he observes. “It’s easy to make design without leaving the computer these days.
Esta historia es de la edición January 2017 de Computer Arts - UK.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición January 2017 de Computer Arts - UK.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Creative Space
Without’s creative director roly grant on the studio’s hand-crafted ethos
studio profile
A leading light in the branding industry, Wolff Olins wants to harness its scale to help change the world
network
THE CREATIVE COMMUNITY HAS COME TOGETHER LIKE NEVER BEFORE, TO HELP EACH OTHER GET THROUGH THE CORONAVIRUS PANDEMIC
project
ethos for 305 Fitness - Learn how the Montreal identity design studio rebranded one of America’s hottest fitness clubs
rebrand
WHAT’S THE EXPERT OPINION ON PENTAGRAM’S BRAND IDENTITY REFRESH OF THE GLOBAL TOY COMPANY FISHER-PRICE?
opinion
CRAIG BLACK HAS SOME ADVICE FOR SURVIVING THE CORONAVIRUS CRISIS AS AN INDEPENDENT CREATIVE
fresh eyes
DUNCAN BRAZZIL ON HOW THE UK INSPIRED HIS CAREER
artist insight
Cindy Kang on how photography informs her illustration work
ANIMATION NOW
LEADING PRODUCERS AND FILMMAKERS REFLECT ON EMERGING TRENDS AND SHARE THEIR PREDICTIONS FOR THE YEAR AHEAD
Project: Atoll by Studio Myerscough
Morag Myerscough reveals how she and Luke Morgan designed a vibrant biophilic installation in a central London office tower studiomyerscough.com