Light Relief

As head of art at BMB London, Louise Sloper oversees the creative agency’s visual output across multiple integrated platforms. Here, she explains how her childhood fascination with the power of light informs her work.

- Louise Sloper

I have a fascination with light. How it can mask and illuminate. How, as kids, we chased our shadows down the street. The excitement of a firework display, the magic of fairy lights on the Christmas tree, the sensory heightening lasers in the nightclub and those kitsch fibre optic starbursts from the ’80s! How it can uplift and manipulate our emotions.