Even in these trying times, it’s good to have something to look forward to. The March release of new models of the iPad Pro (see page 76) and the MacBook Air (see page 82) may be small potatoes in the grand scheme of things, but they at least gave us a distraction from everything else that’s going on.
More than that, though, they may be the first real indication of Apple’s behavior during this current world situation. Not just in terms of the products that the company is delivering, but how it’s prepared to deliver them. Because the Apple that we’ve all become accustomed to watching, the one that has the business of product releases down to a science, has to deal with these major upheavals like the rest of us, and that means a new normal.
Let’s take a look at what we can learn from this week’s releases and how they indicate things might change going forward.
PRESSING RELEASE
Most of us love Apple events. There’s an excitement and a theater to them that is rare in corporate presentations, and is surprisingly hard to replicate. (We’ve all probably seen events from rival companies that have tried to pull off an Apple-esque vibe with less than successful results.)
We love Apple events, but we could see fewer of them going forward.
Esta historia es de la edición May 2020 de Macworld.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición May 2020 de Macworld.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
GAMESIR X2S TYPE C: TURN YOUR iPHONE INTO A SMALL STEAM DECK
If you're serious about getting a better handle on your iPhone gaming, consider a gamepad, an external device that provides physical controls-actual buttons, joysticks, direction pads, and more.
EVERYTHING YOU NEED TO KNOW ABOUT APPLES NEW IPAD PRO M4
HERE'S ALL THE LATEST NEWS ABOUT THE iPAD PRO REFRESH.
EVERYTHING YOU NEED TO KNOW ABOUT THE 2024 M2 iPAD AIR
HERE'S THE LATEST NEWS ABOUT THE NEW IPAD AIR, INCLUDING PRICING. SPECS. AND NEW FEATURES.
Are we in Apple's post-iPad era?
The new Pro and Air raise more questions about where the tablet fits in Apple’s lineup.
ANKER 675 USB-C 12-IN-1: STYLISH DOCKING STATION AND STAND COMBO
The Anker 675 USB-C 12-in-1 Docking Station and Monitor Stand solves several of your laptop's limitations in one user-friendly, stylish, friendly and functional product.
TIMBUK2 CLASSIC MESSENGER BAG: STYLISH UPDATE TO AN URBAN ICON
There was a time when a trip downtown was filled with the hustle and bustle of people. And a lot of those people sported Timbuk2's Classic Messenger Bag-not just bicycle messengers, but also commuters going to work, tourists sightseeing, and anyone else trying to get where they need to go.
Apple needs to become a software company again
The Al features baked into iOS 18 and macOS 15 need to be compelling enough to convince people to upgrade.
Don't expect the Mac Studio and Mac Pro to be updated at WWDC-or in 2024
Updates to the high-end desktop Macs won’t happen until 2025.
Apple's M3 chip lineup is a victim of the times
The chip that was supposed to be the next generation of Apple silicon has suddenly become a footnote in Apple history.
The iPad Pro's M4 chip breaks the rules and changes everything about Apple silicon
Now that the M4 iPad Pro is here, what will this mean for the chips coming to the iPhone and Mac?
