Can Samsung Hold Its Fort?
My Mobile|August 2018

The long undisputed numero uno of Indian mobile market is under increasing pressure from new challengers and old warriors alike; can the upgraded manufacturing facality help it retain its grip?

Haider Ali Khan
Can Samsung Hold Its Fort?

Samsung has been the undisputed market leader of Indian mobile market for long – both in smartphones as well as feature phones. Till the first quarter of 2017, it had an enviable share of 27 percent of Indian smartphone market in volume. Xiaomi, though was climbing fast and was number two at the time but was still way behind Samsung with 14% of all shipments. Vivo was another Chinese vendor doing extremely well with 10% market share. But come Q1 2018, rather even before it, Xiaomi with 31% had overtaken the Korean giant in volume terms which had stagnated at 26.5% while Xiaomi had been pacing ahead. And with players like Vivo, Huawei, Nokiaunleashing spec-filled and competitively priced handsets, the pressure on Samsung is going to mount even more in coming months.

However, it is really the feature phone space where the plight of Samsung is so starkly visible. In Q1, 2017, Samsung had a market share of 25.4%, making it a leader by big margin. The number two spot was held by iTel with 15.9 percent. But with the arrival of Jio and revival of Nokia, the Samsung stronghold crumbled. By Q1, 2018, its share had come down to a pitiable 9.8% while Jio had captured 35.8% of market share. Nokia had an astounding run, going from zero to 7.3%. As per market estimate, Nokia will gain more market share.

Esta historia es de la edición August 2018 de My Mobile.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición August 2018 de My Mobile.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE MY MOBILEVer todo
Singles On Tinder Opting For Situationship
My Mobile

Singles On Tinder Opting For Situationship

Tinder, the very safe and promising dating app has released 'Tinder's year in swipe' which mentioned and elaborately addressed the changes the dating world has seen with the trends that can be the mainstream dating expectations of the people.

time-read
2 minutos  |
December 2022- January 2023
Google Pixel Buds Pro
My Mobile

Google Pixel Buds Pro

Better Late Than Never

time-read
4 minutos  |
December 2022- January 2023
Stop Google From Being A Spy On You Here's How
My Mobile

Stop Google From Being A Spy On You Here's How

Did you hear that google can also record? Did you know that Google is maintaining the minutes of every meeting?

time-read
2 minutos  |
December 2022- January 2023
GOQii Smart Vital Ultra
My Mobile

GOQii Smart Vital Ultra

GOQii Smart Vital Ultra is a perfect combination of a fitness tracker wearable and a health device that monitors vitals, activities, sleep and a lot more.

time-read
3 minutos  |
December 2022- January 2023
Axon 40 Ultra Space Edition
My Mobile

Axon 40 Ultra Space Edition

ZTE has come out with another variant of the Axon 40 Ultra -the Axon 40 Ultra Space Edition.

time-read
2 minutos  |
December 2022- January 2023
Honor 80 Series
My Mobile

Honor 80 Series

Honor is has just launched its two new flagship models- Honor 80 and Honor 80 Pro where it held a massive launch event in China for two days so that users could get a hands on experience and get a hint on what all they can expect from both handsets.

time-read
2 minutos  |
December 2022- January 2023
Corning Gorilla Glass Victus 2
My Mobile

Corning Gorilla Glass Victus 2

Corning Gorilla Glass Victus 2, claimed to be an improved version of its predecessor, has been officially announced.

time-read
2 minutos  |
December 2022- January 2023
Nothing Ear (Stick)
My Mobile

Nothing Ear (Stick)

People are definitely intrigued by Nothing, a new tech firm that makes headphones and telephones, and they want to buy them.

time-read
3 minutos  |
December 2022- January 2023
India is Now the Biggest Smartwatch Market in the World
My Mobile

India is Now the Biggest Smartwatch Market in the World

Joyous news for the Indian wearables industry!

time-read
2 minutos  |
December 2022- January 2023
ASUS India Launches 6 New Laptops in ExpertBook series
My Mobile

ASUS India Launches 6 New Laptops in ExpertBook series

ASUS India will be expanding its enterprise where now its main focus will be the Expert Book portfolio with six new laptops that will get a generational leap in their segments that will also be the flagship models in the series.

time-read
5 minutos  |
December 2022- January 2023