Face To Face

“There are more than 55 OEMs, 35 streaming pay services, 515 home releases and over 25 content partners with Dolby” Dolby Laboratories has wide array of services which makes sound and viewing a wonderful, impactful and everlasting experience thanks to technologies such as Dolby Atmos and Dolby Vision available with them. The sound master is well accepted among the smartphone OEMs to make their products sound mesmerizing and to enhance the content consumption overall. Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories shared his experience with Haider Ali Khan on the Dolby’s strategies for the newer avenues and much more. Edited Excerpts:

- Haider Ali Khan

How important is sound is for conveying a message efficiently, and should we as the end consumer really care sound quality at all?

Sound and visuals always go hand-in-hand. Good quality sound has unimaginable impact on the overall viewing experience. Dolby Atmos on mobile for example, delivers powerful, moving audio over headphones that seem to flow above and around you — while also enhancing sound for built-in device speakers — for a more immersive, cinema-inspired mobile experience. With Dolby Atmos on your phone or tablet, you get a lifelike audio experience that matches the higher picture quality of today’s mobile devices, so you can enjoy a truly stunning entertainment experience wherever you are. For example, imagine the sound of rain falling from the sky or a helicopter flying overhead. It feels more visceral than ever in the cinema, the living room, and even over headphones using Dolby Atmos. With technology evolving and consumer tastes getting more sophisticated, the audience is slowly but surely looking for a superior quality of sound. Dolby believes that once viewers experiences great quality sound, there is no going back for them. They will never be able to settle for an average audio experience. That is exactly the kind of unforgettable sound experience Dolby is trying to create for consumers.

Smartphones have become the epicenter of content consumption. How is Dolby exploring this new technology shift?