The idea behind starting Hammer was to cover-up the gap that big names in this industry were leaving behind. Airpods launch and headphone jack removal created a new industry for wireless earphones. We tapped the opportunity by launching our own truly wireless earphones (TWS) label at the right pricing.
People were using one earphone for all needs i.e. workout, Netflix, gaming, etc. But now they need separate products for these different activities. Our differentiation will be based on proprietary technology we are launching in all our products and we are positioning ourselves in athleisure electronics segment which is relatively new and unheard of.
Hammer’s product portfolio is a mix of audio and wearables accessories. How do you ensure the quality of your offerings?
Quality is our top most priority and we are high believers of value for money products. Quality control for audio and wearable is very different – for audio products, it is majorly hardware related checking, whereas with wearables we need checks for software (mobile app) and hardware that is on the wrist. We have instilled a rigorous 66-point quality checklist starting from factory to hands of end customers and this includes drop test, water resistance test, etc.
How has been the response so far and which are the areas from where maximum demand is coming for Hammer products in India?
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