Htc Smartphones From the Stable of Taiwan-based Mobile Manufacturer Htc Corporation Have Carved a Niche for Itself When It Comes to Premium Looks With a Global Appeal. Htc Has Also Maintained a Good Run Worldwide Despite Growing Competition From Rising Chinese Brands and Established South Korean Brands. Htc Has Maintained Its Focus Across Categories Such as Design, Quality and Ui Integration While Being Price Competitive. The Company’s Strategy for the Important Indian Market Is to Introduce Exciting Marquee Products High on Innovation, Camera and Audio. Faisal Siddiqui, President, South Asia at Htc, Spoke to My Mobile’s Haider Ali Khan Elaborating on India Strategy Including the Future Road Map for the Company Here and How It Plans to Respond to Growing Competition, Endorsing a Healthy Competition, on the Road-ahead for the Company and How It’s Going to Compete With the Stiffening Competition in the Smartphone Segment. Excerpts...
How has been the last financial year for HTC? Did the company have been able to meet the targets?
India was among one of the top performing markets for HTC in 2016. The year 2016 was a year of planned growth for HTC in India focused on expanding our service center network, expanding existing centers as well as opening new service centers.
This included added focus on providing world-class customer service, performance and quality measurement, understanding requirements and proactive communication to address any query or call for support for the customers. Currently HTC has more than 200 service centers covering more than 175 cities in India. With trained experts; the aim is to deliver best in class after-sales service exclusively for all HTC customers.
What would be your latest offerings to the Indian market and it’s USP in terms of specifications?
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