Comio, a new name in the Indian mobile ecosystem has launched its initial series of entry segment smartphones in the market. Being backed by the china’s top wise communications, an ODM, comio would be targeting the youths in tier 2 and 3 towns who aspire for more in pocket-friendly devices. Sanjay Kalirona, Ceo & director at comio India, shared his thoughts with Haider Ali Khan on his future strategies about the brand comio.
What are the advantages will Comio have over the other ODMs?
The Comio brand has been originated from top wise communications, which is one of the most successful and widely known ODMs in China. Having experience in manufacturing for over 12 years in the industry, we have a complete control on mobile ecosystem in terms of design, r&D, software development and manufacturing. We also have an experience of Indian market for the past 6-7 years which gives us an in depth understanding of the Indian market. India is the second largest market for smartphones and we are here to create remarkable hardware & software for our end consumers. We use comprehensive and advanced testing equipment for testing devices.
Why did Comio decide of selling of smartphones in India when it’s already making devices for many players in the market?
The future strategy of top wise communications is to grow from ODM to OEM and we are looking to establish Comio as a top brand in major markets including India. We have many advantages as a manufacturer in China and have a stronger management team in India. Hence, we can clearly see Comio’s acceptance in the Indian market.
What would be your target audience and how will you approach them?
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