Changing Behaviour With UX

Robin Davies explains how you can influence consumers with the power of UX.

- Robin Davies

In the wonderful world of UX, influencing behaviour and breaking consumer habits is a huge part of the equation. There’s a multitude of ways that you can guide your consumers but, before you implement anything, you have to take the time to really understand them and their motivations.

A product or service may be incredibly useful but if the UX developers haven’t taken the time to really get into the mindset of their audience, consumers still won’t be as engaged as they should be. Facebook’s well documented ‘2G Tuesdays’ see its staff using the platform at a limited internet speed so they can experience first-hand any frustrations that may occur for those without a high-speed connection. This is a perfect example of truly understanding your consumers and how they use your platform.