Alexa, Can I Do My Holiday Shopping Through You?

It was a few weeks before Christmas and time to put my voice assistant to the test: Could I just shout out the gifts I needed to buy without having to get on a smartphone or computer?

Alexa, the virtual assistant inside my Echo Dot, is really good at reordering stuff I already bought on Amazon. But asking it to order new items was trickier: I had to be precise and know exactly what I wanted to buy. There were times I had to rephrase orders until it could understand me. And other times I just gave up and went to my phone to make an order.

Voice shopping is supposed to be the future, and Amazon — which was far ahead of its competitors in offering it — has pushed customers to use it this holiday season by offering earlier access to deals that way. Other retailers are betting on voice shopping, too: Walmart, Target and dozens of others have teamed up with Google to sell merchandise through the technology company’s voice-activated devices.

Shopping by voice has some pitfalls — like hindering the ability to research options and comparison shop for the best price, or changing your mind about something in your cart. Amazon.com Inc. said “shopping with Alexa is really exciting” but it is still early on, and that it “continually learns and adds more functionality.” And Alexa did try to be helpful, sending photos to my smartphone or suggesting other products.