Apple Goes Indie With New Games Showcase.
APPLE IS CELEBRATING INDEPENDENT DEVELOPERS
If you’ve ever played a game on your iPhone, then you’ll have already witnessed the talent of gaming developers across the world. While many of the world’s most popular games are created by multi-million-dollar gaming companies like King, the Candy Crush creator that’s worth an incredible $6 billion, some of the most famous games have been produced by independent studios.
In an aim to show off the talent of these independent studios, Apple has unveiled a new addition to the App Store, a section called Indie Showcase, to encourage its users to buy and play more games from independent companies. Although the new section was launched as a March 9-20 promotion, the Cupertino firm has confirmed on its Twitter channel that it will remain a permanent feature of the App Store, giving independent developers exposure to a lucrative $28 billion industry.
With a mix of free-to-play and paid titles, Apple’s editorial team will continually update and edit its Indie Showcase to bring new apps and games into the spotlight. With such a prominent placement on the App Store, however, it’s clear that this feature will give independent developers the stepping stone they need to compete against big games such as Candy Crush Saga, Angry Birds, Subway Surfers, Temple Run and Words With Friends, just some of the most popular App Store games of all time.
THE STATE OF THE APP STORE
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