NBC said its Olympic audience reached parity with the London Games for the first time on the third night of competition. But there’s an asterisk involved in the claim.
The network said that its “total audience delivery” was 31.5 million for the Olympics on Monday night in prime time, compared to the virtually identical 31.6 million who watched on the corresponding night in London in 2012.
The “total audience delivery” figure is a statistic NBC hurriedly invented when it saw sharp declines in its traditional ratings for the first couple of nights of the Rio de Janeiro Games. The Nielsen company said the television audience on NBC on Monday was 28.9 million strong, but short of London levels.
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