Founder Hans Wilsdorf instilled a quest for excellence that underpins all the company’s activities, from its watchmaking to its long-term support for those who strive to push the boundaries of human endeavour and achievement. Since the 1930s, Rolex has equipped pioneering explorers on expeditions to the world’s most remote places, the deepest oceans and the highest peaks. As the 21st century unfolds, however, the era of pure discovery is changing to one of exploration as a means to preserve the natural world. Under the banner of a Perpetual Planet, Rolex is joining forces with key individuals and organisations to help find solutions to environmental challenges.
THE ROLEX AWARDS FOR ENTERPRISE
The Rolex Awards for Enterprise were established in 1976 to commemorate the 50th anniversary of the Rolex Oyster Chronometer, the world’s first waterproof wristwatch. They were designed to foster a spirit of enterprise, advance human knowledge and well-being, and protect our cultural heritage and the environment.
Esta historia es de la edición AG 04/2020 143 de ASIAN Geographic.
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Esta historia es de la edición AG 04/2020 143 de ASIAN Geographic.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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Revealed Doctor Yellow
Japan Railways' special lemony Shinkansen is a rare sight to behold
The Mighty Yellow
Over 5,000 kilometres long and flowing through nine provinces and autonomous regions, the Yellow River is China's second largest, after the Yangtze, while its basin is deemed the cradle of Chinese civilisation
Wildlife Big Yellow Beauty
The popular "amelanistic" form of the Burmese python is considered among the most beautiful snakes - if that's your sort of thing
All That Glitters Is Gold
From Turkey to China, the yellow metal plays a central role in cultural practices and is coveted as a symbol of affluence and status
Chengdu Hotel Spotlight TRIKA TSANG INTERNATIONAL HOTEL
For an authentic taste of Tibet in the heart of Chengdu, the most luxurious option is the majestic Trika Tsang International Hotel.
Conservation Yellow in Peril
While the demand for use in traditional Chinese medicine is putting seahorses under pressure, it is damaging non-selective fishing that is driving depletion
History Spiritual Rebirth
During the Spanish Golden Age, Portuguese explorer Ferdinand Magellan achieved the first European navigation to Asia via the Pacific, arriving in the Philippines in 1521 and claiming the islands for Spain. But by converting the first Filipinos to Catholicism, Magellan also instigated the Christianisation of the entire archipelago, a spiritual rebirth celebrated through the two most important festivals in the Philippines - Fiesta Señor and Sinulog.
Green Dreams
With its tea plantations and rice paddies, dense jungles and expansive forests, the region is well known as a green paradise. But many of the most impressive Asian landscapes have names you may never have heard of. Journey with us as we reveal just some of the incredible locations that make the rest of the world green with envy!
Life On The Edge
In the Chukotka Autonomous Okrug, in the remote northern Russian Far East, indigenous ethnic groups like the Chukchi and the Yupik live in the most extreme conditions, hunting seals in their traditional kayaks as they have for millennia
The Karakoram Anomaly Decoded
For decades, scientists have believed that glaciers in the Karakoram Range are defying the trend of those across the globe-resisting glacial melt due to human-induced global warming. But as we trek up the Karakoram's second-longest glacier in July, as the United Nations announces the world's hottest ever month on record, does the melting ice beneath our feet suggest the so-called Karakoram Anomaly is slowing? Or is there a ray of hope it will continue to delay the inevitable?