Full Of Character
Berkshire Life|March 2018

Why, writes Julie Lucas, the 21st World Book Day could be the most memorable yet

Julie Lucas
Full Of Character

ON 1 March, as you head out in the morning, you may see Where’s Wally. He may be accompanied by Pippi Longstocking and, down the street, Roald Dahl’s Matilda will be skipping to school. It’s on this day that children bring their favourite storybook characters to life for World Book Day.

This year the charity marks 21 years. The mission is simple: to celebrate reading for pleasure and encourage children and young people to read and love books. During the past 20 years World Book Day UK has distributed over 275 million £1 book tokens, and over 1.2 million £1 book tokens were redeemed last year, enabling one in four children to buy their first book and raising £650,000 for charity.

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