I’ve proudly called the Cape “home” for 22 years. It is difficult to put into words the experience of flying over the Cape Winelands to land in the Mother City, set against the backdrop of one of the world’s natural wonders – our global icon, Table Mountain.
When you touch down and begin to discover the Western Cape’s many cultures and unique experiences, you soon realise that this truly is a world within one province.
Tourism is at the very heart of what keeps the economy of the Cape alive.
The past year has thrown many curveballs, but few sectors have been as affected as aviation and tourism. By the end of March 2020, South Africa was in a state of lockdown with both national and international borders remaining shut for most of 2020. We needed to figure out how to support a tourism sector now unable to operate, while keeping Cape Town and the Western Cape top of the domestic consideration list for when travel resumed. It was to this end that the One Day Western Cape campaign was launched.
ARMCHAIR AUDIENCE
The campaign showcased our beautiful province to the “armchair audience” under lockdown in South Africa and around the world. It used digital content tools to virtually remind viewers that one day, Cape Town and the Western Cape would be open for them to explore and experience again. In so doing, it has brought the world of the Western Cape to viewers stuck in their living rooms.
Esta historia es de la edición Issue 291 de Big Issue.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición Issue 291 de Big Issue.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Visit The ‘Seaside Circus'
There’s a new art activation on the prom …
SA's Food Capture?
While the debate rages on over glyphosate-based herbicides, farmers are spraying the chemical all over the world
Design That Uplifts, Delight Intrigues
A collaboration with Southern Guild at the Silo District in Cape Town showcases designer Rich Mnisi’s first solo exhibition, titled Nyoka, on show from 2 October 2021 through to 4 February 2022. Designed to reach out and inspire.
Why Kaaps Language Dictionary Matters!
The first-ever dictionary of South Africa’s Kaaps language has launched. Why it matters …
Hungry, And Tired
This charity has been feeding Cape Town’s hungry for more than 80 years. Never have so many people queued for food.
Life's Ups And Downs
Feeling burnt out? Clinical Psychologist and Business Director at The Human Edge, Helene Vermaak, gives some grounded self-care advice for anyone feeling overstressed or depleted.
WHAT'S ON?
Get out and about under the spring sun, or enjoy entertainment online from the comfort of your couch …
SPACE TO REFLECT
When former Big Issue editor, Alicia English, lost her husband to Covid-19 earlier this year, she and her son discovered a novel way to process overwhelming, difficult feelings.
INSPIRATIONAL READING
Whether you tap, turn pages or listen to audiobooks, an inspirational read can help you relax and see the world differently.
Rough sleeping
“Winters are the worst nightmare for us,” says a homeless man in Springs. Temperatures dropped to minus 7º C recently.