VISUAL CONTENT VIRTUOSO
The Sindhian|July - September 2020
EXECUTIVE PRODUCER AND COOWNER OF ADVERTISING AND PRODUCTION COMPANY JONAS & CO IN HOLLYWOOD, HEMA MULCHANDANI GIVES TINA THAKRAR THE LOWDOWN ON HOW TO WEAVE THROUGH THE WEB OF VIDEO CONTENT
TINA THAKRAR
VISUAL CONTENT VIRTUOSO

It was a surprisingly pleasant weekend in March in Mumbai, when I was scrolling through the list of long-form and short-form content on the official website of LA-based advertising and production company, Jonas & Co. I’m hooked onto the first thing I see - a special entitled Spongebob’s Birthday Blowout, and its fun juxtaposition of reality and animation. It distracts me from all the research I’m supposed to be doing on company co-founder Hema Mulchandani, until I find the Emmy award-winning production for Nick Jr. called Girls in Charge and an Emmy-nominated video project for The Malala Fund. I know then that this is no ordinary company, and Hema is no ordinary producer.

Throughout our chat, Hema only reinforces this for me. “We are both the smallest and the most global company you will ever talk to,” she explains, about the company she co-owns with creative director Jonas Morganstein. From a few small offices in Hollywood’s Sunset Boulevard (with enviable views of the hills), Jonas & Co works with some of the best character animators, liquid dynamics artists, and rotoscope teams in as far as Columbia, Spain, Indonesia, Russia and India, in combination with talented production and edit staff, to create content that doesn’t compromise. This matches the scope of their work too - it’s beautifully entertaining, transcends borders and is said to be the best of the best.

Esta historia es de la edición July - September 2020 de The Sindhian.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición July - September 2020 de The Sindhian.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE THE SINDHIANVer todo
A FREE Spirit
The Sindhian

A FREE Spirit

BANGKOK-BASED BAR CONSULTANT AT INDDEE, HEENA KEWALRAMANI TAKES TINA THAKRAR THROUGH HER COVETABLE GASTRONOMICAL EXPERIENCES AROUND THE GLOBE, AND HER ASCENT TO BECOMING A SOUGHT-AFTER COCKTAIL CRAFTER

time-read
3 minutos  |
April - June 2024
TUNES OF SPIRITUALITY
The Sindhian

TUNES OF SPIRITUALITY

DEVOTIONAL SINGER NISHA SHIVDASANI CHATS WITH TINA THAKRAR ALL THE WAY FROM WEST AFRICA ABOUT BRINGING AUDIENCES TOGETHER IN SPIRITUAL HARMONY WITH HER VOCAL MASTERY OF SINDHI BHAJANS

time-read
2 minutos  |
April - June 2024
COACHING YOUNG MINDS
The Sindhian

COACHING YOUNG MINDS

MUMBAI-BASED MIND COACH NAINA MANSUKHANI TALKS TO KASHIKA BINDRANI GARERA ABOUT HER JOURNEY FROM LAW TO COACHING YOUNG MINDS

time-read
3 minutos  |
April - June 2024
HIGHWAY TO Healing
The Sindhian

HIGHWAY TO Healing

SPIRITUAL HEALER AND LIFE COACH DR. ANITA RAJANI SPEAKS TO TINA THAKRAR ABOUT HER GOAL TO HELP HEAL HEARTS AND MINDS THROUGH SELF-DISCOVERY, THERAPY AND DELVING INTO THE SUBCONSCIOUS

time-read
3 minutos  |
April - June 2024
A SOLE-FUL Legacy
The Sindhian

A SOLE-FUL Legacy

MUMBAI-BASED SONALI DALWANI GETS CANDID WITH KASHIKA BINDRANI GARERA ABOUT HER FOOTWEAR LABEL, CRIMZON, AND WHAT IT'S LIKE WORKING WITH HER SONS RAHUL AND ROHAAN DALWANI

time-read
4 minutos  |
April - June 2024
HEALTHCARE AT HAND
The Sindhian

HEALTHCARE AT HAND

TINA THAKRAR CHATS WITH PRIYANKA SHROFF GEORGE OF QUBEHEALTH ABOUT PROVIDING ACCESS TO SIMPLIFIED HEALTHCARE PAYMENTS AT YOUR FINGERTIPS

time-read
3 minutos  |
April - June 2024
laughter Crafter
The Sindhian

laughter Crafter

HONG KONG-BASED BILINGUAL STAND-UP COMEDIAN AND EMCEE VIVEK MAHBUBANI HAS BEEN A STAGE PERFORMER FOR OVER 15 YEARS. HE CHATS WITH TINA THAKRAR ABOUT FINDING HIS ROOTS AND BUILDING AN IDENTITY IN THE WORLD OF COMEDY

time-read
5 minutos  |
April - June 2024
Beyond Baking
The Sindhian

Beyond Baking

MUMBAI-BASED FREELANCE BAKER AASHNA BATHIJA TALKS TO KASHIKA BINDRANI GARERA ABOUT HER JOURNEY FROM ARTISANAL BAKING TO FOOD STYLING AND PHOTOGRAPHY

time-read
2 minutos  |
April - June 2024
THE PEOPLE'S LAWYER
The Sindhian

THE PEOPLE'S LAWYER

MATRIMONIAL AND HUMAN RIGHTS LAWYER NISHIKI BHAVNANI AGARWAL HAS BEEN FIGHTING TO LEND A VOICE TO THE VOICELESS FOR MANY YEARS NOW. SHE SPEAKS TO TINA THAKRAR ABOUT SETTING UP HER LEGAL PRACTICE IN MUMBAI WITH THE SINGLE MINDED GOAL OF ALLEVIATING WORLD SUFFERING

time-read
4 minutos  |
April - June 2024
POWER PLAYERS IN SERVICE
The Sindhian

POWER PLAYERS IN SERVICE

TINA THAKRAR CONVERSES WITH HOTELIER RATAN TALDAR AND HIS DAUGHTER DOLLY TALDAR OF RAMADA BY WYNDHAM UDAIPUR RESORT & SPA AND MUMBAI HOUSE HOTELS ABOUT KEEPING THE ESSENCE OF HOSPITALITY, LUXURY, AND SUSTAINABILITY ALIVE IN A FAST-MOVING AND EVER-EVOLVING INDUSTRY

time-read
7 minutos  |
April - June 2024