An Artist's Journey

Joao Sita talks about how an artist’s heritage should be drawn on as a source of inspiration.

I’m originally from Brazil. Only a few lucky people had the opportunity to work in the visual effects industry in my country. Formal training was scarce and the few schools that existed were expensive and difficult to get to. So like many artists starting out back then, I took the self-teaching route. I got into graphic design with an early version of CorelDRAW. This acted as a platform for me to put my ideas into practice. In the Nineties, computers were more readily available to the consumer and the emerging technology was fascinating. I was always curious about how to create shapes; moving and experimenting with these objects was addictive, I would spend days and nights playing. Everything I learnt and experimented with added to my knowledge and ultimately helped me stand out from the crowd.